Approach

ZYPE uses graphic design based on our customers' needs. Typically people need an existing brand translated to a new medium (eg. the web, a coffee mug etc), a redesign of a brand's visual style to bring it up to date or the development of an entirely new brand.

In each instance we will work with you through the Design process to identify who the target audience for your brand is and establish the way your business wants to portray itself. In short, we translate the way your business feels and make it a visual representation.

As your business develops over time so will your brand and we will be there to make sure it continues doing what it should.

User Focused Design

Designing for the end user simply means designing your brand so that it is focused on communicating with your target audience and conveying the message you want to convey effectively. This is why we spend time focusing on your target audience and what you think your business is all about. Once we have this information we start putting a brand around it and developing the visual style to support it.

We find this approach tends to produce a brand that not only looks good but also lasts the distance as your business goals develop and change.

Delivery

We are experienced at working with printers and taking the pain out of doing print runs. We an organise this for you or work with someone you are comfortable with. You will be provided with all the brand related files as required and we will retain all working files for future development.