ZYPE Design

7 Oct 2008

• Designer: Cynthia
• Project Type: Graphic Design

Egressive Limited approached ZYPE with a request to snazz up their brand a little, starting with their web site. Cynthia took control of the project and worked on the logo before moving on to the overall visual style for the web site. This primarily involved taking what Egressive already had, softening it a little, refining the colour palette and suggestions for reducing the amount of information on the front page of their site.

A set of icons were developed to represent the four key services that Egressive Limited offer their customers. This helped reduce the amount of information required on the front page and gave people a clear picture of what it is Egressive actually do. The overall layout was also simplified to reduce the number of blocks of information visible to visitors at any given time.